Asia Sermkij Leasing Public Company Limited, together with its subsidiaries, engages in the provision of auto hire purchase services in Thailand. It operates through four segments: Hire Purchase, Leasing, Loan, and Insurance Broker. The Hire Purchase segment provides automobile hire purchase services for new and used passenger and commercial cars, such as pickups, vans, trucks, taxis, etc.; and machine hire purchase services for consumers and commercial customers. The Leasing segment offers auto and machine leasing services for commercial customers. The Loan segment provides lending services, including personal loan and floor plan financing to hire purchase customers, entrepreneur, and automotive dealers. The Insurance Broker segment provides insurance brokerage service for to the Group's hire purchase and finance lease customers. It is also involved in the provision of auto registration, tax renewal, and insurance services. The company was founded in 1984 and is based in Bangkok, Thailand.